The way in which businesses interact with their customers are constantly evolving and adapting. Up until the invention of the Internet companies still relied on paper, television and radio advertisements to engage with their customers. The problem with this approach is that there wasn’t any actual engagement, at least not by both sides. The types of advertisements common before the Internet were one-sided conversations where the company talked about themselves at the consumers and hoped that those consumers actually listened. While those advertisements generated some business for the companies, they didn’t generate nearly as much as the companies would have hoped.
Fast forward to today and there are all sorts of ways for businesses to engage with their customers. Rather than just talking at them and hoping they are listening, businesses today are able to interact and engage in conversations with their customers on a consistent basis. This is all thanks to the rise of social media, the Facebooks, Twitters and Instagrams of the world. Thanks to these incredible inventions, businesses can now post material, have both potential and existing customers respond and then respond themselves back to those responses. In short, companies are now able to talk with their consumers. This makes it much easier for them to understand what their customers want, how they can get more customers and how they can hold onto the customers they already have.
Thus, in 2016 and going forward, if your business is to succeed you’re going to need a strong social media strategy. The mistake that many companies make is that they believe that simply by creating social media accounts on the most popular platforms they are doing enough to win consumers over. As was already outlined, the key to successful social media marketing is engaging with customers in a meaningful way. This means that businesses need to think long and hard about how they want consumers to think of them, what they want the message of their brand to be. That message should be loud and clear on all of their social media accounts. They should try to dictate how their brand is perceived by creating social media accounts that create the perception they want.
After the social media accounts are created they must be monitored closely. When a potential customer responds to a particular post someone for the company or business needs to respond back quickly. If a consumer raises a concern, someone needs to be there to respond and answer any questions they might have. The key to successful social media marketing is being present and available at all times.
To help your business get started with its social media strategy it’s a wise idea to hire professional assistance. There are plenty of great companies out there that can help you business develop and implement its strategy. One of the best is Envolve Agency. When you visit their website you’ll be struck immediately by how creative and thoughtful they are when it comes to social media branding. Their goal is to help you build relationships with actual people, and they’re incredibly good at it.